01

a plated journey

“A Plated Journey” is a photo and video project that explores the interaction between social norms and eating habits in public spaces by showcasing individuals dining in unconventional locations. The project invites viewers to reflect on the impact of societal conformity on personal freedom of expression and to recognize the potential for self-empowerment through self-presentation. It highlights how a simple change of setting can influence perceptions of social acceptance and personal discomfort.

Spinatknoedel a girl eating Spinatknoedel in a tram a girl eating Spinatknoedel in a tram
a girl eating cake in the city a girl eating cake in the city a retro cake in a metro station a retro cake in a metro station
a girl eating spaghetti in a supermarket a bowl of spaghetti on a staircase a bowl of spaghetti

02

luft & wiener

“A vegan schnitzel reimagined holistically and sustainably. A ceramic plate was designed to give the schnitzel its characteristic shape and texture. Instead of traditional cranberry sauce and lemon wedges, a freeze dried cranberry pepper and fermented salted lemon jam are served in a custom-made condiment set. The project reflects interdisciplinary skills, as it was realized by the designer from the conceptual idea through to graphic design, food photography, and object design. It was part of an exhibition at the Vienna Design Week 2023 and was brought to life during a pop-up dinner event.

a vegan Wiener Schnitzel
a vegan Wiener Schnitzel a vegan Wiener Schnitzel a vegan Wiener Schnitzel

03

food styling

Embark on a culinary journey through Tirol, where the beauty of the Alps meets the artistry of traditional cuisine. Our campaign celebrates the rich heritage and fresh, natural ingredients that define Tirol’s food culture. With meticulously styled dishes, we bring to life the essence of Tirol’s gastronomy—rustic yet refined, hearty yet elegant. Whether it’s a warm bowl of Gröstl, a golden slice of Apfelstrudel, or freshly crafted mountain cheeses, each plate is a visual and sensory ode to the region’s charm.

a cheeseplate on grass a serving tray with coffee cups on grass a slice of cake on the lake a slice of cake on the lake picknick in the mountains picknick in the mountains